Die Bereitschaft der Verbraucher zur Nutzung des digitalen Sprachassistenten Alexa beim Kauf von high- und low-interest-Produkten: Eine quantitative A
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Bachelorarbeit aus dem Jahr 2018 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation, Note: 1,0, Hochschule für angewandtes Management GmbH, Sprache: Deutsch, Abstract: In dieser Arbeit soll untersucht werden, ob die Nutzer des digitalen Sprachassistenten Alexa eher zum Kauf von high-interest oder low-interest Produkten tendieren. Hierfür wird zunächst der Begriff des digitalen Sprachassistenten definiert. Anschlie end werden die Nutzung und Funktionen des Sprachassistenten Alexa von Amazon erörtert, sowie dessen Vor- und Nachteile. Darauffolgend wird eine statistische Untersuchung ausgewertet und auf Basis deren eine Empfehlung für Anbieter generiert. Künstliche Intelligenz beeinflusst das Konsumenten-Verhalten mehr, als viele annehmen. Die intelligenten Systeme verarbeiten die digitalen Fu abdrücke der Verbraucher, deren Bewegungen im Geschäft oder auch individuelle Merkmale, wie Treuekarten. Und das geschieht jederzeit, egal ob online oder beim direkten Einkauf im Ladengeschäft. Das Ziel dabei ist es, den Konsumenten besser zu verstehen, um seine aktuellen und zukünftigen Präferenzen bestimmen zu können. Zudem streben die Anbieter ein möglichst personalisiertes Einkaufserlebnis an, um den potenziellen Kunden zum Kauf zu inspirieren. Künstliche Intelligenz wird häufig mit KI oder im Englischen mit AI, was ein Akronym für "Artificial Intelligence" ist, abgekürzt. Sie ist ein Teilgebiet der Informatik und beschäftigt sich überwiegend mit dem automatisieren intelligenten Verhaltens. In der Entwicklung der künstlichen Intelligenz waren die Fortschritte in den vergangenen zwanzig Jahren bemerkenswert. Im Jahr 1997 schlug der von IBM entwickelte Rechner "Deep Blue" den zu dieser Zeit amtierenden Weltmeister im Schach. Das vom selben Hersteller weiterentwickelte System "Watson" schlug vierzehn Jahre später zwei menschliche Gegner in einer Quizshow. Anfang des Jahres 2017 gewann schlie lich eine neuartige künstliche Intelligenz mit dem Namen "Libratus" durch kont
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