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Die Datenschutz-Lüge by Fabian Siegler

Die Datenschutz-Lüge

by Fabian Siegler
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Book cover type: Hardcover
  • ISBN13: 9783734569630
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Tredition Gmbh
  • Publisher Imprint: Tredition Gmbh
  • Publication Date:
  • Pages: 510
  • Original Price: GBP 25.99
  • Language: German
  • Edition: N/A
  • Item Weight: 849 grams
  • BISAC Subject(s): General

Ist Ihnen bewusst, dass im Durchschnitt 75 Web-Technologien - mal mehr, mal weniger - ganz legal bei einem einzigen Webseitenaufruf mitlesen? Bei dem vorliegenden Selbsttest durch den Autor Fabian Siegler, Marketing- und IT-Experte, konnten mehr als 185 Unternehmen von Herstellern dieser Webtechnologien erkannt werden. Dieses Buch führt Ihnen schonungslos Ihre Surfgewohnheiten vor Augen - samt dem immensen Paket von Privatdaten, mit denen Sie täglich bezahlen. Datenschutz und Privatsphäre gelten hierzulande als besonders vorzeigbar - es wird Zeit, das aufzudecken was niemand auszusprechen wagt: Der gläserne Mensch ist bereits Tatsache! Ob Cookies, Tags, Web-Bugs, Pixel, Fingerprinting und Web-Beacons - all jene Services laufen im Hintergrund eines Webseitenbesuches oftmals mit. Dieses Buch zeigt detailliert die Fakten, und deckt auf, wer, was, wann und wozu herstellt. Au erdem wirft der Autor und Marketingexperte für Echtzeit-Personalisierungen einen Blick über den Tellerrand: Welche Daten werden erhoben bei der Nutzung von Googles Übersetzungstool und wie war das noch gleich mit Flugsicherheit und vernetzter Kleidung? Datenschutz ist ein Thema, das uns auf Schritt und Tritt beschäftigen sollte. Denn immerhin haben 67 Prozent aller Smartphone-Nutzer eine aktive Standortfreigabe - und benutzen pro Woche durch schnittlich 1.500 mal ihr mobiles Telefon. Bei rund 214 Nutzungen täglich, sollte die Sicherheit demnach eine tragende Rolle spielen. Wer dieses Buch gelesen hat, wird zwangsläufig aufgeklärter durch die Welt gehen. Bis zum Jahre 2017 erwartet man bei Google, dass rund 37.000 GB pro Sekunde an Daten verarbeitet werden sollen. Jede Sekunde! Privatsphäre war immer wichtig. Doch jetzt geht es darum, mit dem nötigen Know-how dieser Technologie aufgeklärt zu begegnen.

Fabian Siegler ist gemäß eBay-Magazin Deutschlands jüngster eBay-Powerseller seiner Zeit. In den letzten Jahren baute Siegler sieben Unternehmen auf, verantwortete über 100.000 Transaktionen und etablierte diese in der jeweiligen Branche. Der Content Stratege prägte den Begriff der nativen Kommunikation. Konzern- und Mittelstand stellt Siegler seine Expertise für deren Kommunikations-Strategie, im Schwerpunkt Advertorials und Native-Advertising, zur Verfügung.

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