Die digitale Transformation der Automobilindustrie. Status Quo, Anforderungen, Vorgehensmodell und Handlungsempfehlungen
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Masterarbeit aus dem Jahr 2018 im Fachbereich Informatik - Wirtschaftsinformatik, Note: 1,3, Hochschule der Medien Stuttgart, Sprache: Deutsch, Abstract: Diese Arbeit versucht die Fragen zu beantworten, wie digital die deutsche Automobilindustrie ist, welchen Anforderungen sich Unternehmen aus der deutschen Automobilindustrie, durch die digitale Transformation, gegenübergestellt sehen, wie Unternehmen ihren digitalen Transformationsprozess in der deutschen Automobilindustrie strukturiert umsetzen können und, welche Handlungsempfehlungen sich für Unternehmen aus der Automobilindustrie ableiten, um die digitale Transformation erfolgreich zu meistern lassen. Der digitale Wandel ist für die deutsche Automobilindustrie Risiko und Chance zugleich. Immer mehr Unternehmen aus der Automobilindustrie können sich den wandelnden digitalen Rahmenbedingungen nicht schnell genug anpassen und sehen sich mit einem global veränderten Wettbewerbsumfeld konfrontiert. Die deutsche Automobilindustrie sieht sich in Hinblick auf die digitale Transformation, neuen Anforderungen gegenübergestellt. Aspekte wie Produktindividualisierung, dynamische Preismodelle, datengetriebene Wertschöpfungsketten, schnellerer Versand, intelligente Geschäftsmodelle, kürzere Produktlebenszyklen oder automatisierte Prozesse stellen die deutsche Automobilindustrie vor neue Herausforderungen. Die immer kürzer werdenden Technologiesprünge sowie neue Disruptive Innovationen, setzten die deutsche Automobilindustrie unter einen stärkeren Veränderungs- bzw. Innovationsdruck. Mobilitätsservices, Elektroautos, autonomes Fahren, die Veränderung von Produktionstechnologien treffen die Automobilbranche mit voller Wucht. Neue Technologien sind die Treiber für neue disruptive Geschäftsmodelle. Sie finden in den Vorstandsetagen gro er Unternehmen viel Beachtung. Sie haben die Sprengkraft, traditionelle Geschäftsmodelle und die gesamte Automobilbranche völlig zu verändern. Die Geschäftsmodelle der Automobilindustrie sind w
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