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Die Finanzierung einer Tageszeitung by Köppen, Laura

Die Finanzierung einer Tageszeitung

by Laura Köppen
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Book cover type: Paperback
  • ISBN13: 9783638792875
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 26
  • Original Price: USD 25.5
  • Language: German
  • Edition: N/A
  • Item Weight: 46 grams
  • BISAC Subject(s): Media Studies

Studienarbeit aus dem Jahr 2006 im Fachbereich Medien / Kommunikation - Medien�konomie, -management, Note: 1,3, Fachhochschule S�dwestfalen; Abteilung Iserlohn, Veranstaltung: Medienfinanzierung, Sprache: Deutsch, Abstract: Der Mediensektor ist durch Besonderheiten gekennzeichnet, die die Finanzierungsmechanismen seiner G�ter ma geblich beeinflussen. Der Zeitungsmarkt weist mit hohen First-Copy-Costs, ausgepr�gter Fixkostendegression und einer Verbundproduktion f�r Leser- und Anzeigenmarkt Charakteristika auf, die das wirtschaftliche Vorgehen der Zeitungsverlage und deren Erl�ssituation entscheidend pr�gen. Die Arbeit geht zun�chst auf Charakteristika des gesamten Mediensektors ein, bevor sie sich im Weiteren auf den Teilmarkt der Tageszeitungen konzentriert. Hierbei werden insbesondere die Daten f�r den Bereich der regionalen Abonnementzeitungen herausgestellt, da diese mit einem Auflagenanteil von 55,3% am gesamten Zeitungsmarkt (BDZV, "Zeitungen 2005) den bedeutendsten Sektor bilden und von aktuellen Entwicklungen am st�rksten betroffen sind. Im Hauptteil dieser Arbeit werden in Form einer Wertsch�pfungskette jene Produktionsprozesse vorgestellt, f�r welche Kosten- und Erl�spotenziale gesondert betrachtet werden k�nnen. Am Schluss zeigt die Autorin durch eine Analyse der Kosten- und Erl�sstruktur deutscher Verlage deren Finanzierungsweise im Verlauf der letzten Jahre auf und gibt einen Einblick in die Gewinnsituation von Verlagen im Vergleich zu anderen Industriezweigen. Zuletzt werden Einblicke in die aktuellen Probleme der Tageszeitungen gegeben und Strategieans�tze zur Auflagen- und Gewinnsteigerung beschrieben.

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