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Die große Verschiebung im digitalen Marketing by Roy, Monjit

Die große Verschiebung im digitalen Marketing

by Monjit Roy
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Book cover type: Paperback
  • ISBN13: 9786203895124
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Verlag Unser Wissen
  • Publisher Imprint: Verlag Unser Wissen
  • Publication Date:
  • Pages: 80
  • Original Price: GBP 38.19
  • Language: German
  • Edition: N/A
  • Item Weight: 118 grams
  • BISAC Subject(s): Production & Operations Management

Dieses Buch befasst sich mit der bedeutenden Entwicklung des digitalen Marketings in den letzten zehn Jahren und zeigt auf, wie der technologische Fortschritt die Art und Weise, wie Unternehmen mit ihren Kunden in Kontakt treten, ver�ndert hat. Da sich die digitale Landschaft weiter ver�ndert, ist es f�r Marketer unerl�sslich, die grundlegenden Elemente erfolgreicher Strategien zu verstehen, darunter Suchmaschinenoptimierung (SEO), Content Marketing, soziale Medien und E-Mail-Marketing. Mit dem rasanten Aufstieg neuer Technologien wie k�nstliche Intelligenz (KI), Automatisierung und Sprachsuche tritt das digitale Marketing jedoch in eine neue �ra ein. Diese neue Innovationswelle bietet Unternehmen aufregende M�glichkeiten, mit ihren Zielgruppen auf personalisierte, effiziente und interaktive Weise in Kontakt zu treten. Das Buch untersucht, wie diese Technologien zusammen mit aufkommenden Trends wie Videomarketing, Smart Devices, Augmented Reality (AR), Virtual Reality (VR) und Blockchain das Kundenerlebnis umgestalten. Diese Innovationen stellen sowohl Herausforderungen als auch Chancen f�r Vermarkter dar, um neue Technologien zu nutzen.

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