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Die Macht der Medien. Politische Meinungsbildung auf YouTube by Nele Dechange

Die Macht der Medien. Politische Meinungsbildung auf YouTube

by Nele Dechange
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Book cover type: Paperback
  • ISBN13: 9783346283528
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 26
  • Original Price: USD 36.5
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 46 grams
  • BISAC Subject(s): Communication Studies

Studienarbeit aus dem Jahr 2020 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Heinrich-Heine-Universität Düsseldorf (Philosophische Fakultät), Veranstaltung: Jugendkulturen, Sprache: Deutsch, Abstract: In dieser Arbeit stellt sich folgende Frage: Was ist ein Medium? Verschiedene Theorien der Medien- und Kulturwissenschaft werden im Folgenden versuchen darauf Antwort zu geben. Es folgt ein kurzer Einblick in die Geschichte des Fernsehens und der Zusammenhang zu politischen Inhalten. Im Vergleich zum traditionellen Medium Fernsehen werden signifikante Unterschiede sowie Parallelen zum sozialen Medium YouTube festgehalten. Wie erfolgreich sind die Medien und worüber bildet sich die deutsche Bevölkerung am liebsten weiter? Mit Hilfe von Statistiken werden Aussagen über die Reichweite und Popularität der Medien in Deutschland gemacht und ihre Wichtigkeit untersucht. Au erdem wird aufgezeigt, welche Gefahren die Beeinflussung der Medien bergen und was ihre eigentliche Aufgabe ist. Die Kommunikation auf YouTube und im Fernsehen ist sehr unterschiedlich und gerade deshalb ist es schwer, pauschal über die Videos und Sendungen und deren Inhalt zu sprechen. Mittels der Beispiele 'Die Zerstörung der CDU' von Rezo, LeNews von LeFloid, sowie den Satireshows Neo Magazin Royale und Die heute Show, bekommt man einen besseren Einblick von politischer Meinungsbildung. Die Beispiele auf YouTube sind interessant, weil sie teilweise mit den Formaten aus dem Fernsehen vergleichbar sind, diese weiterentwickeln oder sogar neu erfinden. Jüngere Generation sind mit den sozialen Medien aufgewachsen, doch auch für die, die keine digital natives sind, sind soziale Medien bereits ein fester Bestandteil des alltäglichen Lebens geworden. Daher ist es wenig verwunderlich, dass sich auf YouTube politisches Interesse zeigt und ein Diskurs stattfindet. Es gibt auf der Plattform nicht nur Schminktipps von BibisBeautyPalace oder Nachhilfe mit the simpleclu

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