Die Massenmedien Im Wahlkampf: Das Wahljahr 2009

Name: Die Massenmedien Im Wahlkampf: Das Wahljahr 2009
Brand: Vs Verlag Fur Sozialwissenschaften
SKU: 9783531174143
Price: 3856.0 INR
Availability: InStock

by Christina Holtz-Bacha

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ISBN13: 9783531174143
Binding: Paperback
Subject: N/A
Publisher: Vs Verlag Fur Sozialwissenschaften
Publisher Imprint: Vs Verlag Fur Sozialwissenschaften
Publication Date: August 31, 2010
Pages: 375
Original Price: GBP 29.99
Language: German
Edition: 2010
Item Weight: 450 grams
BISAC Subject(s): Political Process / Campaigns & Elections

About The Book

Versteht man die Frage im Titel dieses Beitrags w�rtlich (und nicht rhe- risch), so m�sste man sie verneinen: Denn selbstverst�ndlich fand im Sp- sommer 2009 in Deutschland ein Bundestagswahlkampf statt. Daf�r sp- chen allein schon die Kosten, die von den Parteien f�r ihre Kampagne a- gewandt wurden: Bei der CDU waren es nach unseren Recherchen 20 Mil- onen Euro (ohne CSU, die auf Anfragen keine Auskunft erteilte), die SPD investierte 29 Millionen Euro, die FDP 4,8 Millionen Euro, B�ndnis 90/Die Gr�nen 3,9 Millionen Euro und Die Linke 5,5 Millionen. Das belief sich (ohne CSU) insgesamt auf 63,2 Millionen Euro (immerhin rund 5 Millionen weniger als 2002). Mit diesen Mitteln wurden zahllose Wahlkampfaktionen im ganzen Land finanziert, nicht nur die Auftritte der Kandidaten, auch symbolische Aktionen (wie die nostalgisch an Konrad Adenauer erinnernde Wahlkampftour Angela Merkels im "Rheingold-Express"), ferner die P- katwerbung, die Websites und vieles andere mehr. Stattgefunden hat somit zumindest eine aufw�ndige "paid campaign". Und diese zog auch fraglos eine "media campaign" nach sich. Allerdings sind es deren Form und - halt, die den Anlass f�r das Stellen der Titelfrage geboten haben. Die Einsch�tzung, 2009 finde in Deutschland ein Bundestagswahlkampf nicht statt, haben die Medien und Journalisten in den Wochen vor dem 27. September 2009 selbst mehrfach artikuliert. Manchen erschien dies sogar als "medialer Konsens" (FAZ, 12. 9. 2009, S. 42).

About The Author

Prof. Dr. Christina Holtz-Bacha ist Inhaberin des Lehrstuhls für Kommunikationswissenschaften der Rechts- und Wirtschaftswissenschaftlichen Fakultät der Universität Erlangen-Nürnberg.

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