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Die Nächste Öffentlichkeit: Theorieentwurf Und Szenarien by Olaf Hoffjann, Hans-Jürgen Arlt

Die Nächste Öffentlichkeit: Theorieentwurf Und Szenarien

by Olaf Hoffjann , Hans-Jürgen Arlt
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Book cover type: Paperback
  • ISBN13: 9783658093723
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer vs
  • Publisher Imprint: Springer vs
  • Publication Date:
  • Pages: 141
  • Original Price: EUR 21.49
  • Language: German
  • Edition: 2015
  • Item Weight: 200 grams
  • BISAC Subject(s): Communication Studies

Instanz der Aufkl�rung, B�hne der Eitelkeiten, Standort der Marktschreier, Sammelplatz der Schwarmintelligenz - die �ffentlichkeit macht Deutungsangebote f�r jede Nachfrage. Diese Vielfalt und Gegens�tzlichkeit bildet die Theorie der �ffentlichkeit ab, die in dem Band mit systemtheoretischem Werkzeug entwickelt wird. Auf dieser Basis werden Gr�nde f�r fr�here und Prognosen f�r k�nftige Verl�ufe der �ffentlichkeit entwickelt. Der einen Ursache und dem einen Entwicklungspfad setzt das Buch mehrere Grenz(be)ziehungen der �ffentlichkeit entgegen: die Beziehungen zu ihren Publika, die Grenzverl�ufe der konkurrierenden Leistungssysteme Journalismus, Werbung, Unterhaltung und �ffentlichkeitsarbeit sowie die Beziehungen zur Politik und - zunehmend mehr - zur Wirtschaft.

Dr. Olaf Hoffjann ist Professor für Medien und Marketing am Institut für Medienmanagement der Ostfalia Hochschule Braunschweig. Dr. Hans-Jürgen Arlt ist Honorarprofessor für Strategische Kommunikationsplanung im Studiengang Gesellschafts- und Wirtschaftskommunikation an der Universität der Künste in Berlin.

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