Die neuen Transparenzgebote im UWG für Rankings von Suchergebnissen und Verbraucherbewertungen: Echte Verbesserung oder gesetzgeberische Pflichtübung?

Name: Die neuen Transparenzgebote im UWG für Rankings von Suchergebnissen und Verbraucherbewertungen: Echte Verbesserung oder gesetzgeberische Pflichtübung?
Brand: Atlantic Books
SKU: 9783963568671
Price: 2261.0 INR
Availability: InStock

by Theresa Dregger

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ISBN13: 9783963568671
Binding: Paperback
Subject: N/A
Publisher: Grin Verlag
Publisher Imprint: Grin Verlag
Publication Date: March 4, 2024
Pages: 38
Original Price: USD 26.9
Language: German
Edition: 1. Auflage
Item Weight: 64 grams
BISAC Subject(s): General

About The Book

Studienarbeit aus dem Jahr 2021 im Fachbereich Jura - Medienrecht, Multimediarecht, Urheberrecht, Note: 14,00, Universität Münster, Sprache: Deutsch, Abstract: Im Internet wird das Entscheidungsverhalten der Verbraucher vor allem durch die Bewertungen anderer Kunden und durch die Platzierung von Angeboten in den Suchergebnissen beeinflusst. Aufgrund der resultierenden Bedeutung von Rankings und Verbraucherbewertungen als Marketing-Instrument kommt es jedoch vermehrt zu Manipulationen. Um den Verbraucher in seiner Entscheidungsfähigkeit zu schützen, wurde das UWG um neue Informationspflichten und Verbote erweitert. Ob diese Vorschriften den Verbraucherschutz tatsächlich verbessern, wird in dieser Arbeit kritisch untersucht. Dafür werden zunächst Anlass und Systematik der Gesetzesänderung erläutert und die neuen Transparenzgebote inhaltlich dargestellt. Durch einen Vergleich mit der aktuellen Rechtslage wird untersucht, inwiefern die neuen Vorschriften das Potenzial haben, etwaige bestehende Transparenzdefizite zu beseitigen. Es folgt eine kritische Auseinandersetzung mit der Geeignetheit der neuen Informationspflichten zur Verbesserung des Verbraucherschutzes sowie mit ihren Auswirkungen auf die Unternehmer. Zuletzt wird dargelegt, wie eine verbraucherfreundliche Darstellung von Pflichtangaben im Internet gelingen kann, um die Wirksamkeit von Transparenzgeboten zu gewährleisten.

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