Die Retourenlogistik im B2C-Onlinehandel. Effizienzsteigerung und Optimierung
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Bachelorarbeit aus dem Jahr 2021 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Note: 1,0, Universität Bremen, Sprache: Deutsch, Abstract: Diese Arbeit handelt von der Effizienzsteigerung und Optimierung der Retourenlogistik im B2C-Onlinehandel. Dabei werden eigene Daten mittels der Kano Methode erhoben, mit denen folglich Handlungsempfehlungen für den E-Commerce ausgesprochen werden, um den Onlinehandel kundenfreundlicher und gleichzeitig effizienter zu gestalten. Die mit dem Wachstum des E-Commerce einhergehenden Konsequenzen lassen sich immer mehr im Stadtbild von Ballungsräumen erkennen. Dort zeichnet sich ab, dass die Belastungsgrenzen der Verkehrsinfrastruktur erreicht sind und in Zukunft im Bereich der Urban Logistics Handlungsbedarf besteht, wenn die Verkehrsinfrastruktur nicht weiter überlastet werden soll. Erschwerend kommt darüber hinaus hinzu, dass nicht nur das Aufkommen des Lieferverkehrs in den Innenstädten vom Wachstum des E-Commerce in die Höhe getrieben wird, sondern auch noch der öffentliche und individuelle Verkehr diese Infrastruktur mit nutzt. Da die Verkehrskapazitäten jedoch nicht unendlich zur Verfügung stehen, kommt es an dieser Stelle zu einer immer stärkeren Konkurrenzsituation. Allerdings handelt es sich beim E-Commerce um etwas, was in unserer städtischen Gesellschaft längst zu einem Teil der Lebenskultur gereift ist und sich unumstritten etabliert hat. Im Prozess der Retourenlogistik unterscheidet sich der Onlinehandel vom stationären Handel wirtschaftlich betrachtet deutlich. Laut Hübner et al. hat die Retourenlogistik im stationären Handel lediglich eine geringe Bedeutung, wohingegen die Retourenlogistik im E-Commerce von deutlich grö erer Gewichtung ist. Der Retourenprozess an sich ist in der Ausführung au erdem meist sehr kostspielig, weshalb er ein gro es Optimierungspotenzial aufweist. Grundlage dafür ist, dass ausreichend Knowhow über den Prozess der Retourenlogistik nachgewiesen werden kann, um das Potenzial au
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