Die Sprache Der Banken: Erfolgsrezepte Für Eine Überzeugende Kommunikation Mit Kapitalgebern
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Die Zeiten, in denen Schweigen mit Gold belohnt wurde, sind lange vorbei. Wer heute Hilfe bei der Finanzierung seines Unternehmens benötigt, muss Visionen, Ziele und Zahlen offenlegen. Konzept und Kommunikation entscheiden über Kreditzusage und Zinssatz. Deshalb ist für Unternehmer und Geschäftsführer die Beschäftigung mit der Sprache der Banken bares Geld wert. Rainer Langen, Experte für Mittelstandsfinanzierung und Finanzkommunikation, hat seine langjährigen Erfahrungen in einem wertvollen Ratgeber zusammengefasst. Er gibt Einblicke in die Denkweise und Spielregeln der Geldgeber, formuliert Tipps für Kreditgespräche und zeigt auf, wie man unterschiedliche Finanzierungsinstrumente effektiv nutzt. Wer dieses Buch liest, wird nicht nur seine Kapitalgeber besser verstehen lernen, sondern professionelles Finanzierungsmanagement zur Chefsache erklären. Gold, im Sinne von Erfolg, winkt am Ende in Form strategischer Wettbewerbsvorteile, weil man Innovationen schneller umsetzen kann als die Konkurrenz.
Rainer Langen absolvierte ein Studium der Volkswirtschaftslehre und war bis 2002 Leiter Spezialkreditmanagement der Dresdner Bank AG Region Rhein Main. Es folgte von 2003 bis 2006 eine Tätigkeit als Senior Manager in der Restrukturierungsberatung von KPMG Advisory in Frankfurt am Main. Seit 2006 ist er Inhaber der bundesweit tätigen Beratungsgesellschaft Rainer Langen & Partner Mittelstandsfinanzierung. Kernkompetenz ist die Entwicklung und praktische Umsetzung individueller Finanzierungskonzepte für alles Phasen einer Unternehmensentwicklung. Dabei helfen ihm mehr als 20 Jahre Erfahrung im operativen Finanzierungsgeschäft.
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