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Die Stille Transformation: Wie Unternehmen Jetzt Von It Und E-Commerce Profitieren by Wolf K. Müller Scholz

Die Stille Transformation: Wie Unternehmen Jetzt Von It Und E-Commerce Profitieren

by Wolf K. Müller Scholz
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Book cover type: Paperback
  • ISBN13: 9783322824882
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Publication Date:
  • Pages: 228
  • Original Price: EUR 42.05
  • Language: German
  • Edition: Softcover Repri
  • Item Weight: 377 grams
  • BISAC Subject(s): Management

Der späte Siegeszug des E-Business durchzieht sämtliche Wirtschaftsbereiche. Das Buch zeigt an zahlreichen Beispielen, wie bekannte und weniger bekannte Unternehmen heute das Potenzial moderner Informationstechnologien praktisch nutzen, darunter: Amazon.com, Credit Suisse, DaimlerChrysler, Deutsche Bank, Deutsche Telekom, DM Drogeriemarkt, Docmorris, Karstadt, Kaufhof, Metro, Oracle,
Ratiopharm, SAP, SAS Institute, Siemens, Starbucks, T-Online, TUI und Volkswagen.
Dabei schält der Autor in verständlicher Sprache die Erfolgsfaktoren heraus, die für Manager und Entrepreneurs wirklich elementar sind. Die Aussagen zahlreicher Manager und Marktforscher, Praktiker und Wissenschaftler verdichtet er zu einem Wegweiser für zukunftsorientierte Unternehmen. Im Anhang: ein Glossar mit den wichtigsten Fachtermini.

Wolf K. Müller Scholz ist seit 2003 Chefredakteur des Business Intelligence Magazine in Zürich und gibt einen Management-Report heraus. Von 1989 bis 2002 war er beim Wirtschaftsmagazin Capital tätig, zunächst als Redekeur und Ressortleiter in Köln, dann als Kolumnist und US-Korrespondent mit Sitz in Palo Alto, Kalifornien. Sein Buch "Inside Silicon Valley" ist 2000 ebenfalls bei Gabler erschienen.

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