Die Theorie der Schweigespirale im Social-Media-Zeitalter

Name: Die Theorie der Schweigespirale im Social-Media-Zeitalter
Brand: Atlantic Books
SKU: 9783346193681
Price: 2138.0 INR
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ISBN13: 9783346193681
Binding: Paperback
Subject: N/A
Publisher: Grin Verlag
Publisher Imprint: Grin Verlag
Publication Date: July 3, 2020
Pages: 24
Original Price: USD 25.5
Language: German
Edition: 1. Auflage
Item Weight: 46 grams
BISAC Subject(s): Communication Studies

About The Book

Studienarbeit aus dem Jahr 2016 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,7, Freie Universität Berlin, Sprache: Deutsch, Abstract: In dieser Arbeit soll der Frage nachgegangen werden, ob und inwieweit sich die Theorie der Schweigespirale und der öffentlichen Meinung von Noelle-Neumann im Social-Media-Zeitalter übertragen lässt. Die Arbeit greift dabei auf im englischsprachigen Raum befindenden empirischen Studien zurück. Es handelt sich somit hauptsächlich um einen Ergebnisvergleich zwischen den Sozialforschungen, um das Phänomen der Schweigespirale im Online-Kontext klarer zu verdeutlichen. Die öffentliche Meinung gilt sowohl schon in den antiken Stadtstaaten als auch in der heutigen modernen Gesellschaft als ein ausschlaggebender Faktor im politischen Geschehen, zumal sie einen erheblichen Einfluss auf die freie individuelle Meinungsbildung der Menschen in der Demokratie ausübt. Zu den Meilensteinen der Forschung des öffentlichen Meinungsbildungsprozesses zählt sicherlich das 1974 erschienene Standardwerk "The Spiral of Silence - A Theory of Public Opinion" von Elisabeth Noelle-Neumann, welches einen Paradigmenwechsel in der Medienwirkungsforschung darstellte. Die Autorin fand aus Anlass der Gelegenheitsbeobachtung der Bundestagswahlkämpfe zum ersten Mal das Phänomen heraus und forschte in weiteren Untersuchungen den Ansatz nach. Die schon seit mehr als 40 Jahren entstandene Schweigespirale war inhaltlicher und methodischer Kritik von den damaligen Wissenschaftlern ausgesetzt und ist gegenwärtig weiterhin ein umstrittenes Thema. Es gab zahlreiche empirische Studien, die das Konzept Noelle-Neumanns nachzuweisen versuchten, insbesondere im Kontext der computervermittelten Kommunikation. Mit dem nachhaltigen Entwicklungstempo des Internets fungieren heutzutage schon die sozialen Netzwerkseiten als Plattform sowohl für die Wissensvermittlung als auch für die Meinungsäu erung des Individuums. Ihm fällt es w

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Student der Publizistik- und Kommunikationswissenschaft an der Freien Universität Berlin.

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