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Die Verpackung in der Produktpolitik: Aktueller Stand und zukünftige Entwicklungen by Walz, Natalie

Die Verpackung in der Produktpolitik: Aktueller Stand und zukünftige Entwicklungen

by Natalie Walz
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Book cover type: Paperback
  • ISBN13: 9783346578815
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 60
  • Original Price: USD 34.9
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 91 grams
  • BISAC Subject(s): Production & Operations Management

Bachelorarbeit aus dem Jahr 2020 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Sprache: Deutsch, Abstract: Mit dieser Arbeit soll herausgefunden werden, wie sich der aktuelle Stand der Forschung und Praxis zu Verpackungen gestaltet und welche künftigen Entwicklungen möglich sind. Es wurden dazu in einer empirischen Untersuchung Probanden zu ihrem derzeitigen Kaufverhalten und zu Präferenzen hinsichtlich der Verpackungseigenschaften befragt. Vorrangiges Ziel aller Akteure sollte künftig sein, Verpackungen zu vermeiden, wo sie vermieden werden können. Sollten sie unvermeidbar sein, sollte der Fokus vor allem auf der Recyclingfähigkeit liegen. Ebenfalls gilt es, den Verpackungsanteil am Produkt deutlich zu verringern. Da das Thema Nachhaltigkeit einen der stärksten Trends in der Gesellschaft darstellt, werden zukünftig vermutlich vor allem verpackungsfreie Lebensmittel und die Recyclingfähigkeit einer Verpackung entscheidende Kauffaktoren sein. Ebenso werden künftig Materialien nachgefragt, die schnell nachwachsend sind und die Umwelt weniger belasten, als es beispielsweise bei Kunststoff derzeit der Fall ist. Es sollten grundsätzlich alle Verpackungen unter Nachhaltigkeitsaspekten beleuchtet und entlang des gesamten Lebenszyklus geprüft werden, von der Rohstoffgewinnung, über die Produktion bis hin zur Entsorgung der Verpackung.

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