Die WAZ-Gruppe - Das Phantom aus der Ruhr
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Studienarbeit aus dem Jahr 2003 im Fachbereich Medien / Kommunikation - Medien konomie, -management, Note: 1,0, Ludwig-Maximilians-Universit t M nchen (Institut f r Kommunikationswissenschaft (Zeitungswissenschaft)), Veranstaltung: konomische Verflechtungen digitaler Medienunternehmen, Sprache: Deutsch, Abstract: "Es ist halt unsere Kultur, nicht so sehr in die ffentlichkeit zu gehen" (zit. n. Meier, 2002b) ieses Zitat von Dr. Erich Schumann, einer der Gesellschafter des WAZ-Konzerns, verweist direkt auf die innerhalb des Medienunternehmens vorherrschende Firmenphilosophie. Bevor auf diese jedoch noch genauer eingegangen wird, folgt zun chst ein kurzer geschichtlicher Abriss zur Entstehung des Unternehmens. Die daran ankn pfende Firmenstruktur mit ihren Beteiligungen soll einen genaueren Einblick in die redaktionelle und wirtschaftliche Arbeitsweise bieten. Im eigentlichen Hauptteil der Seminararbeit gilt es, der Strategie der WAZ-Gruppe auf die Spur zu kommen, und sie zu berpr fen. Verf gt der WAZ-Konzern berhaupt ber eine geeignete Strategie, und wird diese f r das Essener Familienunternehmen auch zukunftstr chtig und gewinnbringend sein? Hierbei ist besonders die Expansion in den S dosten Europas anzuf hren. Auch den Einsatz digitaler Gesch ftszweige n tzt das Unternehmen zu seinen Gunsten. Abschlie end wird noch kurz auf die aktuellen Entwicklungen im deutschen und ausl ndischen Medienmarkt eingegangen, welche die WAZ-Gruppe f r sich strategisch zu nutzen sucht.
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