Die Zukunft der Filmindustrie im Zeitalter der Digitalisierung
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Inhaltsangabe: Einleitung: Die Digitalisierung ist ein noch grö erer Einschnitt, als der Tonfilm es war. Es ist ein medientechnologischer Bruch." Raumschiffe flitzen über meinen Kopf. Darth Vader spricht mit düsterer Stimme und Laserschwerter prallen surrend aufeinander. Die Republik zerfällt unter den Angriffen des skrupellosen Sith-Lords. Das Böse ist überall. Das Ganze wird begleitet von der legendären Filmmusik von John Williams . Ich befinde mich mitten in der Galaxie von Star Wars Episode III - Die Rache der Sith. Und die Filmemacher, Kinos sowie die gesamte Wertschöpfungskette der Filmindustrie in einer neuen Ära der Filmgeschichte. Denn Georg Lucas der Regisseur des Films sowie die meisten Hollywood-Studios und Fernsehanstalten verabschieden sich vom klassischen 35 Millimeter-Filmmaterial und steigen ein in die computerisierte Welt von Bits und Bytes. In das Zeitalter der Digitalisierung. Es besteht kein Zweifel daran, dass diese technische Innovation weitreichenden Einfluss auf die Zukunft unserer Wirtschaft und Gesellschaft nehmen wird. Wir befinden uns mitten in der Transformation von der Industriegesellschaft zur Informationsgesellschaft, in der sich nicht nur die Informationsströme und Geschäftsmodelle verändern, sondern auch die Strukturen zahlreicher Industrien. Wegen ihrer besonderen Eigenschaften sind vor allem Entertainmentgüter von diesen Veränderungen durch die Digitalisierung betroffen. Einer der wichtigsten Industrien für Entertainmentgüter ist neben der Musikindustrie, die Filmindustrie. An ihr lassen sich derzeit eine ganze Reihe fundamentaler Veränderungen beobachten. Digitalisierungstechnik, Computernetzwerke und neue Kommunikationstechnologien verändern nachhaltig die Art, mit der Informationsgüter, im Allgemeinen und Filmgüter im Speziellen produziert, verteilt, kontrolliert, veröffentlicht und konsumiert werden. Sie heben deren räumliche und zeitliche Begrenzungen auf, sodass die meisten Informationsgüter heute nahezu ohne Einschrän
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