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Die Zukunft der Tageszeitung angesichts neuer Medien by Soder, Stefan

Die Zukunft der Tageszeitung angesichts neuer Medien

by Stefan Soder
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Book cover type: Paperback
  • ISBN13: 9783838621685
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Diplom.de
  • Publisher Imprint: Diplom.de
  • Publication Date:
  • Pages: 120
  • Original Price: GBP 73.5
  • Language: German
  • Edition: N/A
  • Item Weight: 168 grams
  • BISAC Subject(s): Communication Studies

Inhaltsangabe: Einleitung: In dieser Diplomarbeit möchte ich auf die Frage nach der Zukunft der Tageszeitung am Medienmarkt Antworten finden, einen Blick auf den Markt der Printmedien im Angesicht "Neuer Medien" am Beispiel von Tageszeitungen werfen. Vom Gedankengang her komme ich zu der konkreten Problemstellung, wenn ich mich in die Lage eines Strategen in einem Medienkonzern versetze: Da ist dieses neue Medium Internet. Wie reagiere ich mit meiner (meinen) Tageszeitung(en) auf die Entwicklung? Gerade den Verlegern, Herausgebern und Geschäftsführern in den Verlagen mangelt es jedoch oft an der nötigen Zeit, sich ausreichend Gedanken über langfristige Entwicklungen zu machen; zu sehr sind sie mit den alltäglichen Problemen, der ohnedies schon turbulenten Umwelt einer Tageszeitung beschäftigt. Es gilt, täglich eine (alte) Verpackung mit einem (neuen) Produkt zu füllen. Indizien für eine mögliche Entwicklung zu sammeln und am Ende dieser Arbeit einige fundierte Aussagen auf diese Fragen geben zu können, das sind die Ziele der folgenden Seiten. Solche Indizien lassen sich in der Umfrage im Mittelteil meiner Arbeit finden und sollen im Hauptteil in den Kapiteln "Meinungen" und "Strategische Überlegungen" einflie en. Dabei habe ich nur wenige Werke in der traditionellen Literatur gefunden, dafür vermehrt Meinungen aus der Tagespresse verwendet. Inhaltsverzeichnis: Inhaltsverzeichnis: VORWORT4 EINLEITUNG5 AUSGANGSPOSITION UND PROBLEMSTELLUNG7 AUSGANGSPOSITION: INFORMATIONSGESELLSCHAFT ODER MEDIENGESELLSCHAFT?7 PROBLEMSTELLUNG11 BEGRIFFSDEFINITIONEN12 Neue Medien12 Auflage12 Reichweite12 Hits13 Visits13 Page-Impressions (=PageViews)13 EMPIRISCHER TEIL14 ÜBERLEGUNGEN ZUM EMPIRISCHEN TEIL14 EXKURS: DIE BEFRAGUNG17 DIESER FRAGEBOGEN18 demographisch-personale Fragen (Fragen 1 bis 6)18 Fragen zum aktuellen Leseverhalten (Fragen 7 bis 12)18 Fragen zur Prognose des Leseverhaltens (Fragen 13 und 14)18 Die drei Messniveaus19 DIE STICHPROBE20 DIE HYPO

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