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Dienstleistungen als Möglichkeit zur Differenzierung von Unternehmen der Wohnungswirtschaft by Rettig, Alexander

Dienstleistungen als Möglichkeit zur Differenzierung von Unternehmen der Wohnungswirtschaft

by Alexander Rettig
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Book cover type: Paperback
  • ISBN13: 9783656149026
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 42
  • Original Price: USD 26.9
  • Language: German
  • Edition: N/A
  • Item Weight: 68 grams
  • BISAC Subject(s): Management

Studienarbeit aus dem Jahr 2012 im Fachbereich BWL - Unternehmensführung, Management, Organisation, AKAD University, ehem. AKAD Fachhochschule Stuttgart, Sprache: Deutsch, Abstract: Der Wandel am Wohnungsmarkt ermöglicht und erzwingt die Anpassung der Geschäftstätigkeit der Unternehmen über ihr Kerngeschäft hinaus. Neben dem Kernprodukt - der Wohnung - können sich Wohnungsunternehmen durch Dienstleistungen sehr gut von den Wettbewerbern differenzieren. Zukünftig wird sich der umworbene Mieter für jenen Anbieter entscheiden, der ihm das attraktivste Gesamtpaket liefern kann. Dabei ist nicht mehr nur die Wohnung ausschlaggebend, sondern vielmehr das Bündel aus Wohnung und dem Service "rund ums Wohnen". Hauptziel dieser Arbeit ist es Dienstleistungen aufzuzeigen und zu kategorisieren welche Wohnungsunternehmen als Möglichkeit der Differenzierung dienen können. Besonderer Fokus soll auf die wohnbegleitenden fakultativen Dienstleistungen gerichtet werden. Aufgrund des beschränkten Umfangs scheidet eine Konzeption (Entwicklung) der Dienstleistungen im Rahmen des Service Engineering aus. Jedoch sollen am Rande Möglichkeiten gezeigt werden, wie diese Dienstleistungen verwirklicht werden können.

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