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Dienstleistungsinnovationen bei Technologieunternehmen by Von Kopp-Krimpenfort, Mark

Dienstleistungsinnovationen bei Technologieunternehmen

by Mark Von Kopp-Krimpenfort
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Book cover type: Paperback
  • ISBN13: 9783638816397
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 24
  • Original Price: USD 26.9
  • Language: German
  • Edition: N/A
  • Item Weight: 41 grams
  • BISAC Subject(s): Operations Research

Studienarbeit aus dem Jahr 2007 im Fachbereich BWL - Unternehmensforschung, Operations Research, Note: 2,0, Johannes Gutenberg-Universit�t Mainz (Betriebswirtschaftslehre), Veranstaltung: MBA Uni Mainz, Sprache: Deutsch, Abstract: Dienstleistungsinnovationen spielen f�r international t�tige Technologieunternehmen eine zunehmend bedeutende Rolle, denn f�r viele dieser Unternehmen sind die angestrebten und vom Kapitalmarkt eingeforderten Rendite- und Umsatzziele allein �ber einen verst�rkten Produkt-, System- und Anlagenverkauf zunehmend schwer zu realisieren. Um nicht �ber Preise am Markt konkurrieren zu m�ssen, wird eine Innovationsstrategie im Dienstleistungsbereich als alternative Differenzierungsstrategie f�r Technologieunternehmen immer bedeutsamer. Dass das Ergebnis solch einer Differenzierungsstrategie nicht vorhersagbar ist, stellt jedoch eine zentrale Problematik der Innovation dar. Vor allem liegt der Kern der Innovationsproblematik darin, dass die Bedingungen f�r Innovation w�hrend ihres Prozesses ermittelt, entwickelt und getestet werden m�ssen. Die vorliegende Arbeit soll zeigen, wie ein routinisierter Prozess zur Schaffung von Dienstleistungsinnovation dieses Paradoxon aufl�sen kann.

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