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Dienstleistungsqualität im eService-Engineering by Schneider, Stefan

Dienstleistungsqualität im eService-Engineering

by Stefan Schneider
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Book cover type: Paperback
  • ISBN13: 9783638724562
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 52
  • Original Price: GBP 17.9
  • Language: German
  • Edition: N/A
  • Item Weight: 150 grams
  • BISAC Subject(s): Languages / General

Studienarbeit aus dem Jahr 2005 im Fachbereich Informatik - Wirtschaftsinformatik, Note: 1,3, Hochschule der Medien Stuttgart, Veranstaltung: E-Service Engineering und E-Government, Sprache: Deutsch, Abstract: Die Qualität von elektronischen Dienstleistungen wird immer mehr zum Entscheidungskriterium für Kunden. Das Ziel von e-Service Engineering ist es Dienstleistungen zu entwickeln, die den Bedürfnissen der Kunden entsprechen und damit die geforderte Qualität erreichen. Vorgehensmodelle, Standardisierungen und Qualitätswerkzeuge hel-fen den Engineeringprozess zu beherrschen. Die Besonderheiten der Qualität im Be-reich der Dienstleistungen müssen dabei berücksichtigt werden. Kundenorientierung spielt dabei eine tragende Rolle. Schlagwörter: e-Service Engineering, Bedürfnisse, Qualität, Kundenorientierung

Stefan H. Schneider, M.A., wurde 1982 in Bad Soden am Taunus geboren. Sein Studium der Betriebswirtschaftslehre absolvierte er an der Hochschule Fresenius in Idstein und Koln und schloss dieses im Jahre 2008 mit dem akademischen Grad des Diplom-Betriebswirts erfolgreich ab. Bereits wahrend des Studiums sammelte der Autor umfassende praktische Erfahrungen im Marketing- und Kommunikationsbereich bei namhaften internationalen Unternehmen in der Automobil- und Pharmaindustrie. Seit dem erfolgreichen Abschluss seines Studiums ist der Autor im Pharmabereich tatig und heute als Produktmanager fur eines der bedeutendsten und groten Werbungtreibenden deutschen Pharmaunternehmen aktiv. Anhand eines berufsbegleitenden Studiums an der Hochschule fur Oekonomie & Management in Frankfurt am Main erlangte der Autor seinen Master of Arts in Marketing and Communications. Fasziniert von modernen Medien und den Moglichkeiten, diese gezielt fur den Einsatz von Marketingmanahmen zu nutzen, widmete er sich der Thematik des vorliegenden Buches.

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