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Difficoltà nelle trattative contrattuali con la Cina by Lea Graefe

Difficoltà nelle trattative contrattuali con la Cina

by Lea Graefe
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Book cover type: Paperback
  • ISBN13: 9786209564437
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 84
  • Original Price: GBP 38.19
  • Language: Italian
  • Edition: N/A
  • Item Weight: 123 grams
  • BISAC Subject(s): International / General

Il mercato interno cinese riveste un ruolo sempre pi� importante nel contesto economico internazionale come sede produttiva a basso costo e, essendo una delle economie pi� grandi e in rapida crescita al mondo, non � da sottovalutare nemmeno dal punto di vista commerciale. Tuttavia, ancora oggi molti imprenditori tedeschi lamentano le condizioni quadro a loro avviso inique degli affari con la Cina e le difficolt� che ne derivano nelle trattative. Questa opera spiega le cause delle difficolt� che possono sorgere durante le trattative. Al fine di migliorare la comprensione e la comunicazione interculturale, viene prima affrontata la storia e la cultura della Cina. Inoltre, vengono illustrate le tipiche strategie di gestione cinesi, in modo che il lettore possa affinare la propria sensibilit� e percezione nei confronti dei comportamenti tipici e abbia cos� la possibilit� di orientare tempestivamente le trattative contrattuali nella direzione desiderata. Infine, vengono fornite raccomandazioni operative che riassumono i risultati della ricerca bibliografica e delle interviste agli esperti.

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