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Digital Business and Electronic Commerce: Strategy Business Models and Technology

by Bernd W. Wirtz
Save 35% Save 35%
Current price ₹10,633.00
Original price ₹16,357.00
Original price ₹16,357.00
Original price ₹16,357.00
(-35%)
₹10,633.00
Current price ₹10,633.00

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Book cover type: Hardcover
  • ISBN13: 9783030634810
  • Binding: Hardcover
  • Subject: Business Management
  • Publisher: Springer Verlag
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 758
  • Original Price: EUR 149.99
  • Language: English
  • Edition: N/A
  • Item Weight: 1257 grams
  • BISAC Subject(s): E-Commerce / General, Electronic Commerce, and Management

Part I: Introduction.- Part II: Technology, Digital Markets and Digital Business Models.- Part III: Digital strategy, Digital Organization and E-Commerce.- Part IV: Digital Case Studies.

Prof. Dr. Bernd W. Wirtz holds the Chair of Information and Communication Management at the German University of Administrative Sciences Speyer.

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