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Digital Disruption in Hospitality, AI and Emerging Technologies by Park Thaichon

Digital Disruption in Hospitality, AI and Emerging Technologies

by Park Thaichon
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Book cover type: Hardcover
  • ISBN13: 9781836087977
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Emerald Publishing Limited
  • Publisher Imprint: Emerald Publishing Limited
  • Publication Date:
  • Pages: 288
  • Original Price: GBP 80.0
  • Language: English
  • Edition: N/A
  • Item Weight: 530 grams
  • BISAC Subject(s): Industries / Hospitality, Travel & Tourism, Industries / Service, and E-Commerce / General

Digital Disruption in Hospitality, AI and Emerging Technologies: A Roadmap to Personalized Experiences, Enhanced Operations and Revenue Growth offers a visionary exploration of the transformative power of artificial intelligence and cutting-edge innovations in the hospitality and tourism industry. From AI-powered travel apps and mixed reality immersion to blockchain-enhanced customer trust, this comprehensive guide unveils how technology is revolutionizing every aspect of the guest journey. Readers will discover how digital transformation is reshaping the foundations of hospitality, with in-depth analyses of AI applications in human resource management, digital advertising, and financial inclusion.

Drawing on case studies and practical applications, this book provides a clear roadmap for leveraging technology to create personalized experiences, streamline operations, and drive revenue growth. It delves into crucial topics such as data-driven customization, contactless food ordering systems, and the impact of Gen AI on workforce dynamics in growing tourism sectors. Whether the readers are a seasoned hospitality executive, a tech entrepreneur looking to disrupt the travel sector, or a professional seeking to understand the future of the industry, this book equips the readers with the knowledge and strategies to thrive in the digital age.

Park Thaichon, Associate Professor of Marketing at the University of Southern Queensland, and an Adjunct Associate Professor of Marketing at the Griffith Asia Institute, Griffith University, Australia.

Pushan Kumar Dutta, Associate Professor at Amity University Kolkata, West Bengal, India.

A. K. Haghi, Research Associate, University of Coimbra, Portugal.

Soumi Dutta, Associate Professor at Sister Nivedita University, West Bengal, India.

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