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Digital Entreprenurship by Jonathan P. Allen

Digital Entreprenurship

by Jonathan P. Allen
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Book cover type: Paperback
  • ISBN13: 9781041325819
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Taylor & Francis
  • Publisher Imprint: Rout India
  • Publication Date:
  • Pages: 250
  • Original Price: INR 1495.0
  • Language: English
  • Edition: Special Indian Edition
  • Item Weight: 500 grams
  • BISAC Subject(s): N/A

Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures. With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models, analytical skills for digital ventures, and the confidence to move from prototype to product.

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