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Digital Innovation Labs in multinationalen Konzernen. Eine Cross-Case-Analyse by Acikgöz, Burak

Digital Innovation Labs in multinationalen Konzernen. Eine Cross-Case-Analyse

by Burak Acikgöz
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Book cover type: Paperback
  • ISBN13: 9783346538581
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 148
  • Original Price: GBP 40.9
  • Language: German
  • Edition: N/A
  • Item Weight: 200 grams
  • BISAC Subject(s): Management

Bachelorarbeit aus dem Jahr 2019 im Fachbereich BWL - Organisation, Note: 1,0, Otto-Friedrich-Universität Bamberg, Sprache: Deutsch, Abstract: Ziel und Grundlage dieser Arbeit ist die Erforschung der Digital Innovation Labs im Kontext der organisationalen Ambidextrie. Im Rahmen der Digitalisierung kontinuierlich fortschreitende wirtschaftliche und vor allem technologische Veränderungen fordern die Anpassungsfähigkeit etablierter, multinational aufgestellter Konzerne zum digitalen Wandel immer wieder aufs Neue heraus. Ohnehin birgt die digitale Transformation gro es Potenzial, unterschiedliche Branchen substanziell zu verändern. Bei der Digitalisierung gilt es daher, nicht nur Innovationen zu entwickeln, sondern sie erfordert auch organisationale Gestaltung. Um grundsätzliche Gestaltungsfragen zu beantworten, greifen etablierte Konzerne auf Innovationseinrichtungen, sogenannten Digital Innovation Labs zurück. Im Kontext der Ambidextrie stellen die Innovationen von Digital Innovation Labs explorative Aktivitäten dar. Die Konzeption und Etablierung von Digital Innovation Labs als bislang unerforschtes Gebiet stellt sich dabei für etablierte Unternehmen als herausfordernde Angelegenheit dar. Das Untersuchungsvorhaben der vorliegenden Arbeit gilt der Identifizierung von Gestaltungskonzepten des Digital Innovation Labs im Hinblick auf deren Eignung als Instrument für Exploration in der Theorie der strukturellen Ambidextrie. Auf Basis sieben durchgeführter Experteninterviews mit Konzernen unterschiedlichster Branchen und eines mit einer Strategieberatung wurde eine explorative Fallstudie durchgeführt. Aus einer fallübergreifenden Analyse wurde ein Gestaltungsrahmen abgeleitet. Den Rahmen für die Konzeption von Digital Innovation Labs bilden drei Gestaltungsfelder: die strategische Ausrichtung, der Autonomiegrad sowie die Arbeitskultur und Arbeitsumgebung. Ergänzt mit Gestaltungsparameter aus der vorhandenen Literatur der Ambidextrie, profiliert aus einer Gegenüberstel

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