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Digital Leadership: Grundlagen Der Unternehmensführung in Der Digitalen Wirtschaft by Tobias Kollmann

Digital Leadership: Grundlagen Der Unternehmensführung in Der Digitalen Wirtschaft

by Tobias Kollmann
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Book cover type: Paperback
  • ISBN13: 9783658372538
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 237
  • Original Price: EUR 32.7
  • Language: German
  • Edition: 2., Uberarbeite
  • Item Weight: 418 grams
  • BISAC Subject(s): Management

Tobias Kollmann vermittelt in diesem Buch einen theoretischen und praxisorientierten �berblick �ber die Grundlagen einer Unternehmensf�hrung in der Digitalen Wirtschaft. Dabei werden die Markt-, Unternehmens- und Kompetenzentwicklungen f�r das Digital Leadership ebenso betrachtet, wie die notwendige Ver�nderungsbereitschaft im Hinblick auf den eigenen F�hrungsstil. Der Leser bekommt zudem konkrete Hinweise auf eine strategische und operative Umsetzung digitaler F�hrungsmethoden im unternehmerischen Alltag. Daf�r werden nicht nur konzeptionelle Grundlagen, sondern auch konkrete Tools wie z. B. das Design Thinking und die SCRUM-Methode vorgestellt.

Digital Leadership bedeutet heute, dass die Unternehmensf�hrung den Dreiklang aus Wollen, K�nnen und Machen im Hinblick auf die Digitalisierung beherrscht. F�hrungskr�fte, aber auch Gr�nder, m�ssen entsprechend zun�chst einen digitalen Wandel wollen (Digital Mindset), f�r diesen digitalen Wandel auch das notwendige Wissen haben (Digital Skills) und schlie lich die sich daraus ergebenden Ma nahmen im Rahmen der Digitalen Transformation auch konsequent umsetzen (Digital Execution). Nur wenn alle drei Bereiche gleicherma en betrachtet werden und wirksam zusammenkommen, kann eine Digitale Transformation und/oder Digitale Innovation f�r die F�hrungsetagen im Hinblick auf Industrie, Mittelstand und Startups gelingen. Zahlreiche �bungen erm�glichen das Lernen und das Training f�r die Aus- und Weiterbildung sowie die Umsetzung im Unternehmen.

Neu in der 2. Auflage
In der 2. Auflage wurden alle Kapitel �berarbeitet und die Terminologie von "E-Business" auf "Digital Business" umgestellt. Aktuelle Themen wie z.B. Dax Digital Monitor, Digital Intrapreneurship, Digitalisierungsdruck u.v.m. wurden einbezogen bzw. an neuere Entwicklungen angepasst. Ebenso wurden alle Praxisbeispiele und Medienhinweise auf einen neuen Stand gebracht.

Die Zielgruppen
Die Zielgruppe sind zum einen Studenten und Dozenten, die sich an Universit�ten, Fachhochschulen, privaten Business Schools und im Rahmen der Weiterbildung mit den Themen Management, Unternehmensf�hrung, Personalentwicklung, Digital Business und Innovationsmanagement besch�ftigen. (Angehende) F�hrungskr�fte, Gr�nder, Praktiker und Berater erhalten ein fundiertes Rahmenwerk f�r die Umsetzung eines Digital Leadership in und f�r Unternehmen in Industrie und Mittelstand sowie bei Startups.

Prof. Dr. Tobias Kollmann ist Inhaber des Lehrstuhls für BWL und Wirtschaftsinformatik, insbesondere Digital Business und Digital Entrepreneurship, an der Universität Duisburg-Essen, Campus Essen.

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