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Digital Leapfrogs by Vijay Mahajan

Digital Leapfrogs

by Vijay Mahajan
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Book cover type: Hardcover
  • ISBN13: 9789354895340
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: HarperCollins India
  • Publisher Imprint: HarperCollins India
  • Publication Date:
  • Pages: 288
  • Original Price: INR 599.0
  • Language: English
  • Edition: N/A
  • Item Weight: 294 grams
  • BISAC Subject(s): Management

Mahajan, Vijay: -

Vijay Mahajan holds the John P. Harbin Centennial Chair in Business at the McCombs School of Business University of Texas at Austin. He is a fellow of the American Marketing Association (AMA) and has received several lifetime achievement awards including the Charles Coolidge Parlin Marketing Research Award for visionary leadership in scientific marketing. In 2006 he received the Distinguished Alumnus Award from the Indian Institute of Technology (Kanpur) for his contributions to management research. He served as the dean of the Indian School of Business in Hyderabad from 2002 to 2004. Mahajan is the author of thirteen books including Africa Rising The 86% Solution The Arab World Unbound and Rise of Rural Consumers in Developing Countries.

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