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Digital Marketing by Dave Chaffey

Digital Marketing

by Dave Chaffey , Fiona Ellis-Chadwick , Majd Abed-Rabbo
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Book cover type: Paperback
  • ISBN13: 9781292738086
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Pearson
  • Publisher Imprint: Pearson
  • Publication Date:
  • Pages: 576
  • Original Price: GBP 64.99
  • Language: English
  • Edition: 9 ed
  • Item Weight: 1066 grams
  • BISAC Subject(s): Industries / Retailing

Explore how to create effective digital marketing strategies with this comprehensive textbook. Digital Marketing by Chaffey and Ellis-Chadwick combines theory and practice, covering data, analytics, personalized marketing, privacy, and security. Equips

Dave Chaffey is a digital marketing consultant and co-founder of the marketing learning platform SmartInsights.com. Dave has been a visiting lecturer on Digital Marketing and E-Commerce courses at different universities, including The University of Leeds, University of Portsmouth, Manchester Metropolitan University, Cranfield, Warwick, and the Institute of Direct and Digital Marketing.

Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at Loughborough University of Business and Economics as well as academic retail and marketing consultant and author.

Majd AbedRabbo is a Senior Lecturer in Digital Marketing at University of the West of Scotland's London Campus after previously holding teaching positions at University of Loughborough and the Princess Sumaya University for Technology, Jordan. Beyond academic career, Majd is an omnichannel marketing consultant for several SMEs worldwide.

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