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Digital Marketing by Jyotirmoy Koley

Digital Marketing

by Jyotirmoy Koley
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Book cover type: Paperback
  • ISBN13: 9786208440220
  • Binding: Paperback
  • Subject: N/A
  • Publisher: LAP Lambert Academic Publishing
  • Publisher Imprint: LAP Lambert Academic Publishing
  • Publication Date:
  • Pages: 92
  • Original Price: GBP 52.98
  • Language: English
  • Edition: N/A
  • Item Weight: 137 grams
  • BISAC Subject(s): General

Digital marketing is the strategic application of digital platforms and technologies to target particular online audiences with advertisements for goods, services, and brands. Email marketing, PPC advertising, affiliate marketing, influencer marketing, mobile marketing, analytics, data-driven marketing, social media marketing, SEO, and content marketing are all included. The POEM Framework, segmentation and message customization, and the consumer decision journey are the three primary components that are the subject of the text's thorough examination of the digital marketing process. Reach, cost-effectiveness, and real-time interaction are the three main goals of social media marketing.

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