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Digital Marketing Analytics: The Data Behind Digital by Anushka

Digital Marketing Analytics: The Data Behind Digital

by Anushka , Swati Singh
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Book cover type: Hardcover
  • ISBN13: 9798899843716
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Notion Press
  • Publisher Imprint: Notion Press
  • Publication Date:
  • Pages: 196
  • Original Price: GBP 35.99
  • Language: English
  • Edition: N/A
  • Item Weight: 436 grams
  • BISAC Subject(s): Schools / Levels / Higher

In today's data-driven world, successful digital marketing is built not on guesswork, but on insight. Digital Marketing Analytics: The Data Behind Digital equips students, educators, and professionals with the foundational tools and analytical techniques essential to thrive in modern marketing environments.

This textbook offers a comprehensive yet accessible introduction to digital marketing analytics. From understanding key performance metrics to leveraging tools like Google Analytics, social media insights, and customer journey mapping, this book bridges the gap between marketing theory and real-world data application. Core concepts such as customer segmentation, campaign tracking, A/B testing, and ROI measurement are explained with clarity, supported by real examples and practical case studies.

Whether you're new to the field or looking to sharpen your analytical edge, this book is your essential guide to making smarter, data-informed marketing decisions in the digital age.

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