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Digital Renaissance: What Data and Economics Tell Us about the Future of Popular Culture by Joel Waldfogel

Digital Renaissance: What Data and Economics Tell Us about the Future of Popular Culture

by Joel Waldfogel
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Book cover type: Paperback
  • ISBN13: 9780691208640
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Princeton University Press
  • Publisher Imprint: Princeton University Press
  • Publication Date:
  • Pages: 320
  • Original Price: INR 1650.0
  • Language: English
  • Edition: N/A
  • Item Weight: 250 grams
  • BISAC Subject(s): Economics / General, Industries / Media & Communications, and Consumer Behavior

How digital technology is upending the traditional creative industries--and why that's a good thing

The digital revolution poses a mortal threat to the major creative industries--music, publishing, television, and the movies. Cheap, easy self-producing is eroding the position of the gatekeepers and guardians of culture. Does this revolution herald the collapse of culture, as some commentators claim? Far from it. In Digital Renaissance, Joel Waldfogel argues that digital technology is enabling a new golden age of popular culture--a digital renaissance. Analyzing decades of production and sales data, as well as bestseller and best-of lists, Waldfogel finds that the new digital model is just as powerful at generating high-quality, successful work as the old industry model, and in many cases more so.

Joel Waldfogel holds the Frederick R. Kappel Chair at the University of Minnesota's Carlson School of Management. His books include Scroogenomics: Why You Shouldn't Buy Presents for the Holidays (Princeton). Twitter @JWaldfogel

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