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Digital tools adopted by marketing agencies

by Dhanilo Simão
Save 12% Save 12%
Current price ₹4,103.00
Original price ₹4,681.00
Original price ₹4,681.00
Original price ₹4,681.00
(-12%)
₹4,103.00
Current price ₹4,103.00

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Book cover type: Paperback
  • ISBN13: 9786207854479
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Our Knowledge Publishing
  • Publisher Imprint: Our Knowledge Publishing
  • Publication Date:
  • Pages: 68
  • Original Price: GBP 37.0
  • Language: English
  • Edition: N/A
  • Item Weight: 114 grams
  • BISAC Subject(s): Production & Operations Management

This study seeks to analyze the digital marketing tools adopted by marketing agencies in Cacoal, with a view to identifying benefits, challenges and methods of monitoring campaign performance, as well as understanding how these tools impact local marketing strategies. The results revealed benefits perceived by the agencies when using digital marketing tools, such as increased reach and engagement, transparency of results and increased productivity and scale. In turn, the challenges identified include issues of measuring results, a shortage of qualified professionals and adapting to the constant changes in the digital environment.

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