Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Digital Transformation in Retail: A Comprehensive Analysis of Technology Acceptance and Consumer Behavior

by Theresia Mennekes
Save 35% Save 35%
Current price ₹8,006.00
Original price ₹12,316.00
Original price ₹12,316.00
Original price ₹12,316.00
(-35%)
₹8,006.00
Current price ₹8,006.00

Imported Edition - Ships in 12-14 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote
+91
Book cover type: Paperback
  • ISBN13: 9783658502225
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 259
  • Original Price: EUR 108.99
  • Language: English
  • Edition: N/A
  • Item Weight: 341 grams
  • BISAC Subject(s): Consumer Behavior

Theresia Mennekes is a research assistant at the chair of marketing and retailing at University of Siegen. Her research focuses on consumer behavior and digital retail environment. She has published in international journals such as the International Journal of Retail & Distribution Management, The International Review of Retail, Distribution and Consumer Research, and Appetite.

Trusted for over 49 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us