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Digital Transformation in Sports by Jillian McNiff Villemaire

Digital Transformation in Sports

by Jillian McNiff Villemaire , Haiyan Huang
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Book cover type: Paperback
  • ISBN13: 9781032642406
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Auerbach Publications
  • Publisher Imprint: Auerbach Publications
  • Publication Date:
  • Pages: 179
  • Original Price: GBP 51.99
  • Language: English
  • Edition: 1
  • Item Weight: 273 grams
  • BISAC Subject(s): Data Science / Data Analytics

This book examines the digital transformation of the sports industry. It explores the digital and technological changes that will shape the sports industry for years to come. Topics covered include digital innovation, AI, machine learning, optimization, data privacy and security, organizational behavior, and globalization.

Jillian McNiff Villemaire joined the Flagler College faculty in 2014. She teaches a variety of courses in the Department of Applied Management. Her primary interests include marketing, communications, and social media in the sports industry. Before devoting herself to undergraduate teaching, Dr. McNiff Villemaire worked in marketing for Boston University's Fitness and Recreation Center and for the New England Patriots, the New England Revolution, and Gillette Stadium. She brings a passion for applied sport management learning strategies to her role as teacher and adviser.

Haiyan Huang earned a PhD in information sciences and technology at the Pennsylvania State University. Her primary research and teaching interests include data science and analytics, web usability and user experiences, IT adoption, diversity of the IT workforce, and global information systems development. Before joining Flagler College, Dr. Huang taught at Michigan Technological University, Purdue University Calumet, and the Pennsylvania State University. She has published more than 40 journal articles, book chapters, and conference papers.

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