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Digitale Führung und digitale Unternehmenskultur by Kreklau, Maxie

Digitale Führung und digitale Unternehmenskultur

by Maxie Kreklau
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Book cover type: Paperback
  • ISBN13: 9783346245106
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 40
  • Original Price: USD 26.9
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 64 grams
  • BISAC Subject(s): Management

Studienarbeit aus dem Jahr 2019 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,0, SRH Fernhochschule, Sprache: Deutsch, Abstract: In der vorliegenden Ausarbeitung soll zunächst ein Grundverständnis zum Megatrend Digitalisierung und den wechselseitigen Zusammenhängen zur Globalisierung geschaffen werden. Ausgehend von den Gegebenheiten einer digitalen Unternehmenswelt soll deutlich werden, welche Form von Führung es in diesem Zusammenhang bedarf und welche Anforderungen an die Führungskräfte gestellt werden. Einhergehend mit dem Wandel von Organisationsstrukturen braucht es ebenso eine dazugehörige Unternehmenskultur. Daher soll Sinn und Zweck sowie die wesentlichen Ausprägungen einer digitalen Unternehmenskultur vorgestellt werden. Mittels der Entwicklung einer Auswahl an konkreten Ma nahmen zur Implementierung einer digitalen Unternehmenskultur, wird ein direkter praktischer Einblick in die Ausgestaltung eines digitalen Unternehmens gegeben. Eine Darstellung der damit verbundenen Herausforderungen soll bei einer erfolgreichen Durchführung dieses Veränderungsprozesses unterstützen.

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