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Digitale Geschäftsmodell-Innovation Mit Augmented Reality Und Virtual Reality: Erfolgreich Für Die Industrie Entwickeln Und Umsetzen by André Grothus

Digitale Geschäftsmodell-Innovation Mit Augmented Reality Und Virtual Reality: Erfolgreich Für Die Industrie Entwickeln Und Umsetzen

by André Grothus , Theo Thesing , Carsten Feldmann
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Book cover type: Paperback
  • ISBN13: 9783662637456
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 172
  • Original Price: EUR 35.5
  • Language: German
  • Edition: 1. Aufl. 2021
  • Item Weight: 304 grams
  • BISAC Subject(s): Production & Operations Management

Gesch�ftsmodell-Innovationen sind f�r die Wettbewerbsf�higkeit und den langfristigen wirtschaftlichen Erfolg eines Unternehmens unverzichtbar. Mixed Reality bezeichnet die Technologien Augmented Reality (AR) und Virtual Reality (VR). Auf Basis dieser digitalen Technologien lassen sich sowohl innovative Gesch�ftsmodelle neu entwickeln als auch bestehende weiterentwickeln. Dabei stehen das Erlangen von Wettbewerbsvorteilen und der Nutzen aus Kundensicht im Fokus.

In der Praxis finden sich bereits zahlreiche Anwendungsf�lle, wie beispielsweise f�r Unterhaltungssoftware, Trainings oder Arbeitsanweisungen. Obwohl das Potenzial von AR und VR in vielen Unternehmen bereits erkannt wird, steht die breite Nutzung der Mixed Reality in der Industrie noch aus. Es mangelt an konkreten Gesch�ftsmodellen zum betriebswirtschaftlich sinnvollen Einsatz dieser Technologien.

Das Buch bietet Antworten und Praxisbeispiele zu folgenden Fragen:

  • WelcheGesch�ftsmodelle nutzen produzierende Unternehmen im Bereich der Mixed Reality bereits?
  • Welche Gesch�ftsmodellmuster bieten innovative Potenziale zur Weiterentwicklung, um Wettbewerbsvorteile zu generieren, die Position des Unternehmens in der Wertsch�pfungskette zu st�rken oder neue M�rkte zu erschlie en?
  • Wie lassen sich die Gesch�ftsmodelle in der Praxis mit Hilfe eines Leitfadens implementieren?




André Grothus ist wissenschaftlicher Mitarbeiter am Institut für Prozessmanagement und Digitale Transformation (IPD) der FH Münster. Er promoviert zum Thema Nutzenbewertung neuer digitaler Technologien und hat bereits zahlreiche Erfahrungen in Beratungsprojekten zu Digitalisierungsstrategien und Geschäftsmodellinnovation, insbesondere zum Technologiefeld Mixed Reality gesammelt.

Theo Thesing ist wissenschaftlicher Mitarbeiter am Institut für Prozessmanagement und Digitale Transformation (IPD) der FH Münster. Er promoviert im Themenfeld Digitalisierung mit dem Schwerpunkt datenzentrierte Plattformen. Als Berater betreute er bereits mehrere Digitalisierungsprojekte in Unternehmen.

Prof. Dr. Carsten Feldmann ist Professor für Geschäftsprozessmanagement am Institut für Prozessmanagement und Digitale Transformation (IPD) der FH Münster und Vorstandsvorsitzender eines Kompetenzzentrums. Zuvor war er bei einem großen Technologiekonzern als Direktor Worldwide Manufacturing Coordination, als Werksleiter und Logistiker sowie bei einem IT-Beratungsunternehmen tätig.


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