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Digitale Transformation Für Mehr Kundennutzen Und Effizienz: Einfach Machen! Mit Dem I4x(r)-Framework Zur Digitalen Transformationsexzellenz by Steffen Jäckle

Digitale Transformation Für Mehr Kundennutzen Und Effizienz: Einfach Machen! Mit Dem I4x(r)-Framework Zur Digitalen Transformationsexzellenz

by Steffen Jäckle , Andreas Pufall
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Book cover type: Paperback
  • ISBN13: 9783658454777
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 121
  • Original Price: EUR 42.047
  • Language: German
  • Edition: 2024
  • Item Weight: 177 grams
  • BISAC Subject(s): Management Science

Digitale Transformation ist kein Selbstzweck. Im Fokus dieses Prozesses müssen immer die Steigerung des Kundennutzens und die Effizienz der Leistungserzeugung stehen. Nur so kann die digitale Transformation in Unternehmen sinnvoll und von Erfolg gekrönt sein. Wie Transformationsexzellenz gelingt, zeigen die Autoren dieses Buches anhand des i4X(R)-Frameworks: In vier Schritten - Insight, Ignite, Innovate und Implement - erfolgt die systematische Umsetzung von digitalen Transformationsvorhaben. Das i4X(R)-Framework ist aus der unternehmerischen Praxis entstanden und wissenschaftlich fundiert. Zahlreiche Beispiele und Illustrationen erleichtern die Anwendung im Unternehmen, frei nach dem Motto der Autoren: Einfach machen!

Extra: Einfach die SN More Media App kostenfrei herunterladen, einen Link mit dem Play-Button scannen und sofort Videos zum Buch auf Smartphone oder Tablet ausspielen.

Prof. Dr. Steffen Jäckle ist Professor für Marketing, Sales und digitale Transformation an der Ravensburg-Weingarten University of Applied Sciences und Leiter des Steinbeis Transferzentrums Business Developement Excellence.

Prof. Dr. Andreas Pufall ist Professor für Systems Engineering und Operations Management an der Ravensburg-Weingarten University of Applied Sciences und Leiter des Steinbeis Transferzentrums Produktion und Produktentwicklung.

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