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Digitale Transformation Oder Digitale Disruption Im Handel: Vom Point-Of-Sale Zum Point-Of-Decision Im Digital Commerce by Gerrit Heinemann, H. Mathias Gehrckens, Uly J. Wolters

Digitale Transformation Oder Digitale Disruption Im Handel: Vom Point-Of-Sale Zum Point-Of-Decision Im Digital Commerce

by Gerrit Heinemann , H. Mathias Gehrckens , Uly J. Wolters
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Book cover type: Paperback
  • ISBN13: 9783658135034
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 528
  • Original Price: EUR 60.74
  • Language: German
  • Edition: 1. Aufl. 2016
  • Item Weight: 876 grams
  • BISAC Subject(s): E-Commerce / General

Dieses Buch zeigt, wie sich der traditionelle Handel im Zuge der digitalen Transformation quasi neu erfinden und digitales Wissen ins Haus holen kann. Renommierte Autoren aus Wissenschaft und Praxis erläutern, welche Ziele mit der Digitalisierung verfolgt und welche Digitalstrategien schlie lich adoptiert werden sollen. "Digital Insider" gehen davon aus, dass mittel- bis langfristig keine Branche von dem disruptiven, digitalen Wandel verschont bleibt. Jedes attraktive Marktsegment wird von Investoren so lange befeuert, bis sich ein digitaler Player durchsetzt. Wer auch in Zukunft erfolgreich ein Geschäft betreiben will, braucht darauf eine Antwort. Nach dem Vorbild der digitalen Disruption lässt sich ohne Zweifel die grö te Wachstumsdynamik mit Online Pure Plays entwickeln: Sie wachsen "ohne Ballast und Altlasten" in unglaublicher Geschwindigkeit. Allerdings bringen die Pure Plays die dringend erforderliche digitale Transformation im angestammten Geschäft selten voran.

Prof. Dr. Gerrit Heinemann ist Professor für Betriebswirtschaftslehre, Management und Handel sowie Leiter des eWeb Research Center an der Hochschule Niederrhein. Zudem bekleidet er verschiedene Aufsichtsratsfunktionen in E-Commerce- bzw. Handelsunternehmen.H. Mathias Gehrckens ist Mitbegründer und Managing Partner der dgroup, ansässig in Düsseldorf.Uly J. Wolters ist Mitbegründer und Managing Partner der dgroup, ansässig in Hamburg.dgroup ist ein Digitaldienstleister mit Standorten in Düsseldorf, Hamburg und Berlin sowie Kooperationspartnern in den USA, Frankreich und China, der in den Bereichen Beratung, Kreation und Innovation Projekte in der digitalen Welt mit hochspezialisierten Experten umsetzt.

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