Digitaler Darwinismus: Der Stille Angriff Auf Ihr Geschäftsmodell Und Ihre Marke. Das Think!book
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Dieses Buch liefert wertvolle Hilfestellungen und Denkanst� e, um kreative L�sungsprozesse im Unternehmen anzusto en. Die Autoren pr�sentieren Best Practices und machen Mut, eigene Ideen auszuprobieren, solange der Markt Fehler noch verzeiht. Sie zeigen, wie man den Herausforderungen begegnet, die mit der zunehmenden Digitalisierung, den sozialen Netzwerken, dem steigenden mobilen Zugriff auf das Internet und der Entstehung von Big Data in Verbindung mit leistungsstarken Cloud-Technologien auf uns zukommen. Denn: Wissen Sie, welche Gefahren und Chancen mit der zunehmenden Digitalisierung von Produkten und Services einhergehen, welche Macht den sozialen Medien innewohnt und wie diese bestehende Gesch�ftsmodelle aushebeln und Marken gef�hrden - aber auch zum globalen Erfolg verhelfen k�nnen?
In der zweiten, vollst�ndig �berarbeiteten und erweiterten Auflage haben Ralf T. Kreutzer und Karl-Heinz Land weitere Treiber des digitalen Darwinismus identifiziert. Integriert wurden: dieweiter steigende Dynamik in der Vernetzung von Menschen, Dingen und Services; gravierende Innovationsspr�nge mit neuen L�sungskonzepten; die steigende Bedrohung "etablierter" Anbieter und tausend neue Chancen f�r Innovatoren, Kreative und Mutige, die die Zeichen der Zeit erkennen und nutzen. Au erdem wurde das f�r eine digitale Transformation unver
zichtbare Aufgabenfeld Change-Management umfassend integriert.Prof. Dr. Ralf T. Kreutzer war über 15 Jahre in verschiedenen Managementpositionen bei Bertelsmann, Volkswagen und der Deutschen Post tätig und ist heute Professor für Marketing an der Hochschule für Wirtschaft und Recht, Berlin. Er berät nationale und internationale Unternehmen als Marketing und Management Consultant. Außerdem ist er als Key-Note-Speaker tätig.
Karl-Heinz Land ist Digital Darwinist & Evangelist bei NeuLAND Consult. Er gilt als Visionär und berät Unternehmen in Fragen der digitalen Transformation mit den Schwerpunkten Social Media, Mobile, Big Data, e-Commerce. Karl-Heinz Land war über 25 Jahre in verschiedenen Managementpositionen, u. a. bei Oracle, BusinessObjects, Microstrategy, GrandCentrix, VoiceObjects, tätig.
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