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Digitales Dilemma by Bert F. Hölscher

Digitales Dilemma

by Bert F. Hölscher
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Book cover type: Paperback
  • ISBN13: 9783734583926
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Tredition Gmbh
  • Publisher Imprint: Tredition Gmbh
  • Publication Date:
  • Pages: 330
  • Original Price: USD 32.99
  • Language: German
  • Edition: N/A
  • Item Weight: 527 grams
  • BISAC Subject(s): Communication Studies

Die digitale Revolution zwingt die etablierten Unternehmen ihre Geschäftsprozesse, Produkte und Services zu digitalisieren, um den Anschluss an die digitalisierte Wirtschaft nicht zu verpassen. Idealerweise treiben die in einem Markt etablierten Spieler die Entwicklung. Dies ist freilich fundamental schwierig, setzt es doch voraus, das bestehende und (noch) erfolgreiche Geschäftsmodell selbst in Frage zu stellen und im extremsten Fall sogar selbst zu kannibalisieren. Das grundsätzliche Dilemma für die etablierten Unternehmen besteht somit darin, den Spagat zwischen Existenzsicherung im Hier und Jetzt sowie der Vorbereitung einer Zukunftsfähigkeit zu bewerkstelligen. Dieses Buch gibt eine Antwort darauf, wie vor allem die etablierten Unternehmen die Herausforderungen der Digitalen Transformation angehen und das Digitale Dilemma erfolgreich meistern können. Mit dem "Digital Transformation Framework" wird ein in der Praxis erprobtes Vorgehensmodell vorgestellt, welches quasi als Navigationssystem durch die einzelnen Phasen des Transformationsprozesses dient. Es führt Unternehmen strukturiert zu einer ganzheitlichen Transformationsstrategie. Das Digital Transformation Framework basiert auf den Erkenntnissen und Erfahrungen zahlreicher, digitaler Transformationsprojekte in verschiedenen Branchen.

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