Digitalisierung Des Handels Mit Epace: Innovative E-Commerce-Geschäftsmodelle Und Digitale Zeitvorteile

Name: Digitalisierung Des Handels Mit Epace: Innovative E-Commerce-Geschäftsmodelle Und Digitale Zeitvorteile
Brand: Springer Gabler
SKU: 9783658012991
Price: 3089.0 INR
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by Gerrit Heinemann , Kathrin Haug , Mathias Gehrckens

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ISBN13: 9783658012991
Binding: Paperback
Subject: N/A
Publisher: Springer Gabler
Publisher Imprint: Springer Gabler
Publication Date: June 28, 2013
Pages: 358
Original Price: EUR 42.05
Language: German
Edition: 2013
Item Weight: 590 grams
BISAC Subject(s): Management

About The Book

Die digitale Revolution l�sst innovative Gesch�ftsmodelle im E-Commerce entstehen, welche die Erwartungen der Kunden an Produktverf�gbarkeit, Preistransparenz, Service und Beratung nachhaltig ver�ndern. F�r Unternehmen, die ihr Gesch�ftsmodell auf die ver�nderten Kundenanforderungen ausrichten, gewinnt Geschwindigkeit und richtiges Timing ("ePace") zunehmend an Bedeutung. Der dadurch gewonnene Kundenmehrwert als Ausgangspunkt ist �ber Gesch�ftsmodellgestaltung, Organisation und Prozesse umzusetzen. Dieses betrifft auch moderne Formen der Vertikalisierung und beansprucht das komplette Managementspektrum von der Innovation bis hin zur Transformation. Im Rahmen einer ganzheitlichen Managementbetrachtung, werden alle relevanten Aspekte innovativer Gesch�ftsmodelle im E-Commerce dargestellt und anhand aktueller Praxis-Beispiele von namhaften Unternehmen der digitalen Welt (wie z. B. ProSiebenSat1, Springer Fachmedien, Douglas, CBR, Reuter-Bad, ZEIT Online, Otto Group, Sellaround, Kaufmann Mercantile, dgroup, e.ventures u.a.) verdeutlicht

About The Author

Prof. Dr. Gerrit Heinemann ist Professor für Betriebswirtschaftslehre, Management und Handel und Leiter des eWeb-Research-Centers an der Hochschule Niederrhein.
Kathrin Haug ist Geschäftsführerin der dgroup, Hamburg.
Mathias Gehrckens ist Geschäftsführer der dgroup, Düsseldorf.
dgroup ist eine Unternehmensgruppe, die Projekte in der digitalen Welt mit hochspezialisierten Experten umsetzt. Die dgroup besteht aus einem Beratungsgeschäft (diligenZ management GmbH) und einem Agenturgeschäft (mindwyse GmbH und die undSchwieger GmbH).

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