Dirección Estratégica de Campañas Electorales: Manual académico y profesional con el Método MAPE(TM)

Name: Dirección Estratégica de Campañas Electorales: Manual académico y profesional con el Método MAPE(TM)
Brand: Independently Published
SKU: 9798186995302
Price: 1841.0 INR
Availability: InStock

by Pamela Maria Polanco García , Gilyanna Maria Polanco García , Ramon Anulfo Polanco Albrinco

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ISBN13: 9798186995302
Binding: Paperback
Subject: N/A
Publisher: Independently Published
Publisher Imprint: Independently Published
Publication Date: July 12, 2026
Pages: 434
Original Price: USD 19.99
Language: Spanish
Edition: N/A
Item Weight: 522 grams
BISAC Subject(s): Political Process / Campaigns & Elections

About The Book

Una campa�a puede tener recursos, publicidad, equipos y presencia territorial, y aun as� carecer de direcci�n.

Direcci�n estrat�gica de campa�as electorales es un manual acad�mico y profesional que presenta el M�todo MAPE(TM), una metodolog�a creada por Anulfo Polanco para organizar la conducci�n electoral en cuatro fases conectadas: Medir, Analizar, Planificar, Ejecutar y evaluar.

A trav�s de 21 cap�tulos, el lector aprender� a investigar el territorio, interpretar estudios de opini�n, identificar actores, comprender p�blicos, definir objetivos, construir propuestas, organizar equipos, administrar recursos, gestionar riesgos, dise�ar calendarios electorales, comunicar con eficacia y actuar responsablemente durante la jornada de votaci�n.

La obra integra:

casos pr�cticos basados en el municipio ficticio Villa Esperanza;

21 Fichas MAPE(TM) para construir un portafolio profesional;

r�bricas, autoevaluaciones y ejercicios de aula invertida;

gamificaci�n y t�cnicas de trabajo grupal;

laboratorios de inteligencia artificial responsable;

glosario y bibliograf�a acad�mica consolidada.

No se trata de una f�rmula para garantizar victorias. Es un sistema de trabajo para elevar la calidad del diagn�stico, la planificaci�n, la coordinaci�n, la �tica, la trazabilidad y el aprendizaje de una campa�a.

Recomendado para estudiantes y docentes de ciencias pol�ticas, comunicaci�n pol�tica, administraci�n p�blica y gesti�n electoral, as� como para candidatos, dirigentes, consultores, equipos de campa�a y organizaciones democr�ticas.

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