Disability, the Media and the Paralympic Games

Name: Disability, the Media and the Paralympic Games
Brand: Taylor & Francis
SKU: 9780367434458
Price: 12867.0 INR
Availability: InStock

by Carolyn Jackson-Brown

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ISBN13: 9780367434458
Binding: Hardcover
Subject: N/A
Publisher: Taylor & Francis
Publisher Imprint: Routledge
Publication Date: July 22, 2020
Pages: 240
Original Price: GBP 155.0
Language: English
Edition: N/A
Item Weight: 490 grams
BISAC Subject(s): Disability Sports, Cultural & Social Aspects, and Media Studies

About The Book

This book focuses on the ground-breaking coverage of the London 2012 Paralympic Games by the UK's publicly owned but commercially funded Channel 4 network, coverage which seemed to deliver a transformational shift in attitudes towards people with disabilities.

It sheds important new light on our understanding of media production and its complex interactions with sport and wider society. Drawing on political economy and cultural studies, the book explores why and how a marginalised group was brought into the mainstream by the media, and the key influencing factors and decision-making processes. Featuring interviews with key people involved in the television and digital production structures, as well as organisational archives, it helps us to understand the interplay between creativity and commerce, between editorial and marketing workflows, and about the making of meaning. The book also looks at coverage of the Rio Paralympics, and ahead to the Tokyo Games, and at changing global perceptions of disability through sport.

This is fascinating reading for any advanced students, researchers, or sport management or media professionals looking to better understand the media production process or the significance of sport and disability in wider society.

About The Author

Carolyn Jackson-Brown is Senior Lecturer in Journalism & Sports Journalism at Leeds Trinity University, UK. Her research focuses on media production and representations of difference.

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