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Discipline and Liberation in Consumption by Belk, Russell W.

Discipline and Liberation in Consumption

by Russell W. Belk , Vibrant Publishers
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₹9,151.00
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Book cover type: Hardcover
  • ISBN13: 9781636515267
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Vibrant Publishers
  • Publisher Imprint: Vibrant Publishers
  • Publication Date:
  • Pages: 334
  • Original Price: GBP 82.0
  • Language: English
  • Edition: N/A
  • Item Weight: 613 grams
  • BISAC Subject(s): Consumer Behavior

Discipline and Liberation in Consumption examines the contrasting forces of control and freedom that shape consumer behavior. In this powerful book, Russell W. Belk explores how individuals navigate societal expectations, personal values, and market influences to either restrain or express themselves through consumption.

Belk investigates topics such as voluntary simplicity, frugality, consumer resistance, and the pursuit of minimalism alongside indulgent behaviors, expressive consumption, and moments of liberation through shopping or self-reward. The book analyzes how consumption can both reinforce social discipline-through norms, guilt, or moral pressures-and offer avenues for rebellion, self-expression, and escape.

Drawing from interdisciplinary sources, this book sheds light on how consumers find balance between obligation and desire, structure and spontaneity, austerity and abundance. It is a thought-provoking resource for researchers and students in consumer studies, sociology, and marketing.

This title is part of the Legend in Consumer Behavior series, showcasing Belk's compelling contributions to understanding the deeper dynamics of consumption.

Belk, Russell W.: - Russell W. Belk is Distinguished Research Professor and Kraft Foods Canada Chair in Marketing at the Schulich School of Business, York University. A prolific scholar with over 600 publications, Belk is known for his interpretive approach to understanding consumer culture. His concepts of the extended self, materialism, and sharing have become foundational in consumer behavior literature.

Publishers, Vibrant: - Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

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