Name: Disciplined Entrepreneurship: 24 Steps to a Successful Startup
Brand: Wiley
SKU: 9781118692288
Price: 2074.0 INR
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Disciplined Entrepreneurship: 24 Steps to a Successful Startup

by Aulet , Bill

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ISBN13: 9781118692288
Binding: Hardcover
Subject: Business Management
Publisher: Wiley
Publisher Imprint: John Wiley
Publication Date: February 16, 2013
Pages: 288
Original Price: USD 34.95
Language: English
Edition: N/A
Item Weight: 826 grams
BISAC Subject(s): Entrepreneurship

About The Book

24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the “F” word – focus – is crucial to a startup’s success Common obstacles that entrepreneurs face – and how to overcome them How to use innovation to stand out in the crowd – it’s not just about technology Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit

About The Author

BILL AULET is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. Prior to joining MIT, he had a 25-year track record of success in business, from his start at IBM to his experience as a serial entrepreneur. He started and ran Cambridge Decision Dynamics and SensAble Technologies. He works around the world with entrepreneurs, small companies, large companies, and governments to promote innovation-driven entrepreneurship.

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