Diseases of Crop Plants In India
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Business is increasingly becoming global in its scope, orientation and strategic intent. This book by a renowned author provides a comprehensive yet concise exposition of the salient features, trends and intricacies of international business. The subject matter is presented in a lucid and succinct style so that even those who do not have a basic knowledge of the subject can easily understand it. The text is enriched and made more interesting by a number of illustrative diagrams, tables and insightful boxes of examples. Another significant feature is the profuse references to Indian contexts and examples.
NEW TO THE EDITION
The seventh edition of the book is characterised by:
• Restructuring of the contents making it concise
• Revision of data and illustrations
• Addition of latest information and revisions in the chapters, wherever necessary
• Introduction of two new case studies on ‘Globalization of Pop Culture’ and ‘Trials, Tribulations and Triumphs of P&G’, besides updating the remaining cases
TARGET AUDIENCE
• MBA
• B.Com and M.Com
• MA Economics
Dr. FRANCIS CHERUNILAM, a Postgraduate in Economics as well as Business Administration, and a PG Diploma holder in Development Planning and Management is a doctorate in the area of International Business/Economics. A prolific writer, Dr. Cherunilam has to his credit over 60 books and more than 200 research papers and articles spanning over Management, Commerce, Economics, Demography, Habitat, etc. Most of these books are best sellers in the respective areas. The Garyounis University, Libya, has published the Arabic version of his book International Economics. Some of his works have been published in Hindi too. His book on Business Environment: Text and Cases, which is in its 32nd edition and which has had several reprints, is the first comprehensive Indian book on this subject. His books are recommended for postgraduate and graduate courses in Management, Commerce, Economics, Law, Public Administration, Computer Applications, Architecture, Demography, etc. in Universities and Institutes throughout India and in some Universities abroad. A number of them are in the list of recommended books by the UGC and AICTE for various courses.
He is a winner of the first Air India Award for ‘Teachers for Excellence’. In 2008, he received the ‘Best Seller Book’ award for this popular book International Business. He is founder editor of some reputed journals.
Dr. Cherunilam has been a consultant to several public and private organisations and member of Board of Directors of some companies. He is a founder member of Indian Professional Congress. Currently, he is Director of Cherunilam Associates–Consultants, Researchers and Publishers.
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