Distribution in Afrika: Distributionslogistik in Westafrika ALS Beispiel

Name: Distribution in Afrika: Distributionslogistik in Westafrika ALS Beispiel
Brand: Atlantic Books
SKU: 9783658105846
Price: 1923.0 INR
Availability: InStock

by Philipp Von Carlowitz , Alexander Röndigs

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ISBN13: 9783658105846
Binding: Paperback
Subject: N/A
Publisher: Springer Gabler
Publisher Imprint: Springer Gabler
Publication Date: April 15, 2016
Pages: 111
Original Price: EUR 26.16
Language: German
Edition: 1. Aufl. 2016
Item Weight: 155 grams
BISAC Subject(s): Production & Operations Management

About The Book

Das Buch analysiert die Herausforderungen der Distribution in Afrika am konkreten Beispiel der Distributionslogistik in Westafrika und bietet konkrete Lösungsansätze für Unternehmen. Afrika rückt seit einigen Jahren zunehmend als Absatzmarkt für westliche Unternehmen in den Fokus. So nimmt auch die Frage nach dem passenden Distributionsansatz eine zentrale Rolle bei Markteintritt und -bearbeitung ein. Dabei sind die grö ten Herausforderungen, die Güter zeitnah, zuverlässig und kostengünstig an die Kunden zu liefern.

Neben den unmittelbaren Herausforderungen aus dem unzulänglichen Zustand der physischen Transportinfrastruktur stellen die indirekten, weichen Faktoren Unternehmen bei der Distributionslogistik immer wieder vor Probleme. Die dargestellten Lösungsansätze basieren u. a. auf Interviews mit Unternehmen, die bereits Erfahrungen bei den logistischen Herausforderungen in Westafrika gemacht haben. So bekommen westliche Unternehmen konkrete und praktikable Hinweise für einen erfolgreichen Markteintritt in (West-)Afrika.

About The Author

Prof. Dr. Philipp von Carlowitz ist, nach mehreren Jahren leitender Tätigkeiten in Strategieabteilungen von DAX-Unternehmen, seit 2011 Professor an der ESB Business School. Er forscht und berät zu den Themen internationales und strategisches Management mit besonderem Fokus auf Geschäftsmodelle und Afrika. Er ist u. a. Mitglied im wissenschaftlichen Beirat des Afrika Vereins. Er ist auch Leiter des Instituts für Neue Märkte (InNeMa GmbH).

Alexander Röndigs ist Alumni der ESB Business School, Reutlingen und der NEOMA Business School, Reims. Er arbeitet als Unternehmensberater mit Schwerpunkt auf Strategieimplementierung und Change-Management in München.

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