Diversity Management. Kulturelle Vielfalt in österreichischen Unternehmen und deren Management
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Bachelorarbeit aus dem Jahr 2016 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1, FH JOANNEUM Kapfenberg (Industrial Management), Sprache: Deutsch, Abstract: Mit dem Aufkommen der Flüchtlingskrise in den Jahren 2015/16 startete erneut eine Diskussion über die Integration von Immigranten in den österreichischen Arbeitsmarkt. Der Gegen-stand dieser Arbeit ist die Evaluierung der unterschiedlichen nationalen Kulturgruppen verschiedener ethnischer Herkunft in Österreich und ihre Lebenseinstellungen und Verhaltensmuster. Diese Evaluierung dient als Basis für die Identifizierung von Methoden und Praktiken für die Eingliederung und Leistungsmotivation der verschiedenen Kulturgruppen im Unternehmen. Mithilfe von statistischen Daten wurde die österreichische Bevölkerung analysiert und drei wichtige in Österreich lebende nationale Kulturkreise wurden identifiziert. Diese Kulturkreise sind Personen mit österreichischen, osteuropäischen oder arabischen Wertvorstellungen. Nach einer Evaluierung anhand von Kulturmodellen von Hofstede und Lewis sind wesentliche Gemeinsamkeiten und Unterschiede sichtbar. Hinsichtlich der Ideologie als auch in den Verhaltensmustern sind die drei Kulturgruppen sehr unterschiedlich. Es sind jedoch auch Gemeinsamkeiten gegeben. Ausschlaggebend sind die verschiedenen Grundhaltungen besonders wenn die Kulturgruppen im beruflichen Kontext aufeinandertreffen. Über jeweilige kulturelle Differenzen hinwegzusehen ist gerade in diesem Umfeld ma geblich für den Erfolg des Unternehmens. Das richtige Managen der Mitarbeiter ist daher essentiell. Um eine multikulturelle Belegschaft im Unternehmen erfolgreich in eine wettbewerbsfähige und erfolgreiche Zukunft zu managen, werden Ansätze wie Diversity Management und Interkulturelles Management empfohlen.
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