Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Doing Business in China

by Chance , Giles
Save 35% Save 35%
Current price ₹3,154.00
Original price ₹4,852.00
Original price ₹4,852.00
Original price ₹4,852.00
(-35%)
₹3,154.00
Current price ₹3,154.00

Ships in 1-2 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote
+91
Book cover type: Paperback
  • ISBN13: 9781032147642
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: T&F
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 256
  • Original Price: GBP 37.99
  • Language: English
  • Edition: N/A
  • Item Weight: 295 grams
  • BISAC Subject(s): International / General, Cultural & Ethnic Studies / General, and Regional Studies

Extensively revised, the fifth edition of this successful textbook offers a practical framework for approaching and carrying out business in China. 

Building on the strengths of the previous editions and on the 30-year China business experience of the author, the book provides a guide to market entry, managing operations, and marketing in this unique social and cultural environment, including:

  • Why foreign businesses in China need to understand and interact with government in China, both central and local, and how best to do this
  • New and revised case studies, including case studies on successful companies entering and operating in China such as Volkswagen, Hermes, Honeywell and Diageo
  • An in-depth focus on internet marketing in China
  • Choosing business partners and negotiating
  • Dos and don'ts.

Updated to include information on new government policy on trade partnerships, commercial law, and anti-corruption drives, the fifth edition of Doing Business in China will continue to be the preferred text for international students of Chinese business and management studies and for practitioners with an eye on China.

Giles Chance is a former professor of the Tuck School of Business at Dartmouth College, USA, 2011-19, and at the Guanghua School of Management at Peking University, China, 2009-15. He is the author of China and the Credit Crisis: the Emergence of a New World Order (2010).

Trusted for over 49 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us