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Doing Business in Europe

by Gabriele
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Current price ₹18,629.00
Original price ₹26,612.00
Original price ₹26,612.00
Original price ₹26,612.00
(-30%)
₹18,629.00
Current price ₹18,629.00

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Book cover type: Hardcover
  • ISBN13: 9781526420732
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: SAGE Publications Ltd
  • Publisher Imprint: SAGE Publications Ltd
  • Publication Date:
  • Pages: 544
  • Original Price: GBP 204.0
  • Language: English
  • Edition: Third Edition
  • Item Weight: 1157 grams
  • BISAC Subject(s): International / General

The new third edition provides readers with the fundamental theories and concepts for understanding how business is done in Europe, linking it to the current European business environment through a range of up-to-date case studies and examples.

Revised and updated to include recent changes in the economic and political climate of Europe, and thematic perspectives on key contemporary European challenges, the authors also bring into consideration non-EU Business in the EU as well as the way Brexit is likely to affect businesses.

Also new to this edition:

  • Examples and cases from a wider range of European member states, including Tesla, Airbnb, Ryanair, Belgian AB InBev's acquisition of British SABMiller, and the expansion of Alibaba Group in Europe.
  • Enhanced material on business in EFTA and CEFTA areas.
  • Analysis of the effects digitalisation, business analytics and Artificial Intelligence have on business in Europe.
  • Coverage of the challenges and opportunities stemming from migration and the refugee crisis.
  • A specific focus on the gig and shared economy.
  • An investigation into how sustainability and climate change agreements impact on business.

The book is supported by online resources for lecturers and students, including an instructor's manual, PowerPoint Slides, multiple choice questions, class-based role play instruction guides, chapter summaries, and links to relevant videos and podcasts.

Suitable reading for students on European business modules at both undergraduate and postgraduate level.

Professor Dr Gabriele Suder is Professor at the University of Melbourne, Australia, and serves as Professorial Fellow at the Melbourne Business School. She is also guest professor at the University of Bayreuth, Germany. She is an experienced external research fellow at JETRO (Japan) and expert at the European Union (EACEA) and the United Nations Conference on Trade and Development (UNCTAD).

Dr Johan Lindeque is a Senior Research Associate at the University of Applied Sciences and Arts Northwestern Switzerland FHNW and was at the time of co-editing this volume also Assistant Professor of Strategy at University of Amsterdam Business School.

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